Authority & Growth

If you’re building a product and waiting for customers to find you, stop. The quickest way to refine your messaging, validate your value, and close deals isn’t through waiting—it’s through action. And LinkedIn cold outreach is the perfect tool for the job.

Here’s how to get started—and why it works.

Outreach: The Secret to Sharpening Your Product

When you put your product in front of real people, something magical happens: you figure out what actually matters to them. Cold outreach is like a live testing lab. Every message, every reply, every objection—it all teaches you how to position your product better.

The best part? You’re not guessing what resonates. You’re hearing it straight from the people you’re trying to sell to. As you iterate on your messaging, you’ll naturally start to refine your core value proposition into something undeniable.

Iterate Like a Pro

Cold outreach isn’t a one-and-done effort. It’s an iterative process, and the timeline is simple:

• Daily: Test new angles in your messages. Which hooks get replies? Which fall flat? Adjust.

• Weekly: Review results. Patterns will emerge—pay attention to what’s working.

• Monthly: Double down on what’s converting. By now, your outreach isn’t just about learning; it’s a lead-gen engine.

This feedback loop forces you to focus on what your customers actually care about. Over time, it clarifies your message into something razor-sharp.

Your Customers Will Tell You What Works

The ultimate value of cold outreach is this: it helps you speak your customers’ language. If you listen closely, their responses will reveal:

• The pain points that matter most.

• The words they use to describe their problems.

• The objections you need to overcome.

These insights don’t just refine your outreach—they make their way into your website, sales decks, and every other touchpoint in your funnel. Outreach becomes a feedback loop that informs your entire go-to-market strategy.

Start Today

You don’t need perfection to start LinkedIn outreach. You just need to hit “send.” The conversations you spark will teach you more about your product and market in a week than a month of planning ever could.

So, take that first step. Build your message. Test your offer. Iterate every day. Before long, you won’t just have a better product—you’ll have a proven system for reaching the right customers with the right message.

Let’s talk about how to get your outreach engine running. Whether it’s starting from scratch or scaling an existing strategy, we can help you launch faster and smarter.

Each week, I share some of what we learn at Rising Tides and my fractional clients. If you want to build your business’s growth on repeatable, scaleable systems, hit subscribe.

Our comments are a space to share, grow, and learn from each other about building growth engines in tech.

I am looking forward to sharing more next week.

-Grady