Commit social suicide to RISE succesfully

Wouldn't you love to hear that there is a magic bullet to getting people engaged and driving revenue? Well, there is…kind of.

Social Media…

are two words so often thrown around in the startup community. Still, they are not appreciated for what it really takes to make them work, convert, and actually drive revenue.

Although consuming it is supposedly simple, achieving creator success requires a multifaceted approach and the implementation of several key strategies.

To succeed on social media, consistently producing and sharing captivating content is the backbone of success. Its sole purpose is to drive awareness of you, your company, and its products or services. If you are not visible, no one knows, cares, or remembers you.

Your content should predominantly feature images, videos, and timely posts that resonate with your audience. Wordsmithing compelling captions that tell a story should be combined with the strategic use of hashtags to maximize the reach of your posts.

Of course, all of this is only useful if you deeply understand who you are hoping to work with. It is essential that you take the time to delve into every part of their lives, understanding them better than they do themselves. This will allow you to tailor your content to their specific pains, preferences, and purchasing power.

Actively engaging with them on social media, responding to comments and messages, and leveraging tools like polls and questions to gather feedback can significantly bolster your connection with your audience as you build a sense of community and understanding. You know them, they trust you, and you can help them. Engagement farming is key to growth, not just follower count but social conversions as well. Understanding that a reply is as valuable a tool as an original post is a key takeaway.

Chronically Under Followed On YouTube

These strategies are only worthwhile if you track what is working and harness the power of analytics to understand engagement metrics such as likes, shares, comments, and, most importantly, conversions. Continuously monitoring engagement, follower growth and demographics and utilizing the insights gained to refine your overarching strategy will guide your rise one follower at a time. Understand which posts converts, which add followers and which drives engagement.

While it requires a lot of effort and calculation, collaborating with trustworthy and well-known "influencers" in your niche could yield enormous fruit for elevating your social media presence. Though it can be a long process, partnering with those whose followers align with your target audience can facilitate the creation of mutually beneficial content and, more importantly, raise awareness of what you bring to the table.

None of this comes for free, of course. Once you have found channels that return the best conversions for their cost, doubling down on your winners is essential. Investing in promotion to expand your reach is the final step while continuously monitoring your performance to make necessary adjustments. I regularly promote top of funnel content that performs well with small bets ($10-20) for follower and engagement growth. Until you own scale, you need to buy it.

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Ultimately, as Brian Solis aptly said, "Social media is about sociology and psychology more than technology." It's essential to prioritize offering value to your audience and building a community around your brand. By excelling in these strategies, your social media approach will be practical and confident.Today, the Weekly Invoice was written by Paul Duffley and slightly edited by Grady to share his own journey as a chronically underfollowed creator.