How Smart Companies Turn Conversations into Customers

Most businesses treat conversations as a means to an end—a pitch, a sale, a transaction. But what if conversations weren’t just a step in the process, but the process itself?

At Rising Tides, we’re building a model of growth that doesn’t just generate leads—it creates relationships. Relationships that start in conversation, scale with authority content, and deepen with human connection.

Here’s what we’ve learned:

• Conversations create relationships.

• Authority content fuels engagement.

• Human connection is the differentiator.

• Scalability is the outcome.

This isn’t just a theory—it’s a system. One we’re testing, refining, and applying to our own business before rolling it out to clients. And today, I want to walk you through exactly how we’re doing it.

1. Open with Yes, Yes, Yes

Every conversation starts with an agreement. Our goal in the opener? Get three "yes" responses.

These aren’t trick questions. They’re broad, universally agreeable statements that align the prospect with us from the start. When people start with "yes," they are more likely to share, engage, and explore possibilities.

2. Explore & Listen

Now, the real work begins.

We ask about their challenges, goals, and current strategies—always steering the conversation toward areas where we can provide value. Dale Carnegie got it right: People love to talk about themselves.

So we listen. We take note of pain points, aspirations, and objections, all while subtly guiding the discussion toward solutions we can offer.

3. Respond with Content

At this stage, we leverage a unique insight: every conversation is an opportunity to create content.

• If a question comes up repeatedly, we turn it into an article.

• If a concern is voiced often, we address it in a video.

• If a success story is shared, we document it.

That content is then optimized (SEO, platform-specific formatting) and distributed across LinkedIn, newsletters, and YouTube. This does two things:

1. Anchors our responses in publicly supported, peer-approved content.

2. Keeps our messaging prospect-centered while driving inbound engagement.

4. Quantify Impact & Prompt the Obvious

Most businesses make the mistake of assuming prospects will connect the dots themselves. We don’t leave it to chance.

Instead, we ask them directly:

• "How does this apply to your business?"

• "What changes would you make based on this insight?"

By prompting reflection, we encourage them to sell themselves on the value.

5. Convert or Disqualify

Not everyone is ready to buy. That’s fine.

Disqualification isn’t a loss—it’s an asset.

• If a prospect isn’t the right fit now, they might be later.

• If they aren’t ready to engage, they can still follow our content.

• If the timing is off, we stay visible through our channels.

Every interaction either moves someone toward a sale or into a nurturing sequence where we continue to build trust over time.

6. Deliver Immediately

Onboarding can feel like a slow bureaucratic slog. We take a different approach:

Within the first week, we provide a tangible deliverable directly tied to the initial conversation.

• 2–3 human-led calls focused on customer insights.

• A thought leadership post or live sequence launch.

• A clear win that builds momentum.

This immediate execution sets the tone for a high-value relationship, ensuring that new clients see results—fast.

What Comes Next?

We’re constantly refining this model—asking, listening, iterating, and scaling—to help our clients turn conversations into long-term customer relationships.

Now, here’s the real question:

How would this apply to your business?

—G

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com