Rise beyond ad(eww, gross) Spend

in the time before Rising Tides, I spent decades refining go to market approach. I want to share some insights on why it's vital to shift focus away from purely outspending your competition and redirect it towards more meaningful long-term strategies.

Through our experience with startups, we've realized that simply pouring money into ads isn't consistently the most effective formula for success. Relying solely on ad spend overlooks other valuable strategies contributing to growth. There are better predictors, such as having a clear and compelling brand story, fostering authentic engagement, and consistently delivering beneficial content.

Our marketing framework prioritizes building a loyal community and achieving broad reach or high impressions, cultivating a superfan audience that genuinely believes in your mission. This always begins with authentic storytelling and isn't necessarily dependent on huge budgets. It's about consistency and the willingness to connect on a personal level.

Text within this block will maintain its original spacing when publishedads convert,promote and bring reach. it's conversation, we mustseek.

We've seen firsthand that a startup that actively interacts with its audience can outperform one that bombards it with daily content. Our goal is to create relationships, not just transactions, and to foster genuine interactions that build trust and loyalty because, in the long run, this is where true success is found.

Marketing becomes more impactful when you cultivate a community that trusts and supports your brand. Story sells, not forcing a product down someone's throat. The goal is to create an atmosphere where your audience feels understood, cared for, and valued. Consistency and honesty are crucial for lasting impact, allowing you to assess the resonance of your marketing efforts with your audience and to pivot or make necessary adjustments when the data shows potential.

Ultimately, it's about creating a narrative that resonates with potential users and clients, as connecting and engaging effectively unlocks brand loyalty. We at Rising Tides marketing firmly believe startups with a compelling story, passion for engagement, and authentic values deeply ingrained in their brand's culture will outperform any high-budget ad campaign.

After all, as Simon Sinek eloquently stated, "People don't buy what you do; they buy why you do it."

Paul Duffley thoughtfully wrote this and Grady irresponsibly repositioned it. We’re having fun; have fun with us at the Rising Tides.